// REPORT_ID: MENFIT-2026
// DATA THRU: 31 Aug 2026
// PREP: PROPAGANDA SOLUTIONS
// Performance Dossier · Tuesday 1 Sep 2026 · Confidential

MENFIT — August 2026 Performance

Month-on-month (Aug vs Jul) · full-month trend (May → Aug) · weekly spotlight · Shopware · GA4 · Meta Ads
Scope: MENFIT web shop only (Shopware · menfit.com). Excludes marketplace (e.g. Amazon) and retail/wholesale channels.
✓ Tracking fixed & verified since ~8 Jul (Google Ads repointed, consent granting, Meta CAPI + de-dup live). Sales and GA4 traffic are complete for all of August (to 31 Aug). Meta spend is complete to 25 Aug (€1,408); the final 6 days weren't retrievable at build (both Meta connectors down), so August Meta spend + ROAS are shown for the 1–25 window and marked ¹. Google Ads drove 0 conversions / €0 (GA4) — negligible; spend still pending.

At a glance — August vs July (full months) · chips vs July

Revenue (Shopware)
€1,717
21 orders · vs €2,012 Jul
▼ -15% · vs Jul
Orders
21
vs 24 in July
▼ -12% · vs Jul
Avg order value
€81.78
vs €83.82 Jul
▼ -2% · vs Jul
New customers
16
vs 12 in July
▲ +33% · vs Jul
MENFIT Power €
€1,607
vs €1,373 Jul
▲ +17% · vs Jul
MENFIT Power share
94%
of revenue · vs 68% Jul
▲ +25pp · vs Jul

▸ August in a nutshell

Revenue softened month-on-month. August closed at €1,717 on 21 orders — -15% vs July's €2,012, and the lowest of the last four months. It was fewer orders (21 vs 24, -12%) at a slightly lower AOV (€81.78, -2%).

But the leading indicator turned up. 16 new customers vs 12 in July (+33%) — the first monthly rise since May, breaking the 24 → 18 → 12 slide. And MENFIT Power deepened to 94% of revenue (Power € +17%). So the month bought more first-time buyers and leaned harder on Power, even as total revenue dipped.

The shape of the month tells the story: a strong first half (€1,152 across Aug 4–17) gave way to a soft second half (€566 across Aug 18–31). Momentum faded into month-end — the last week (Aug 25–31) was the quietest at €222 / 4 orders.

Campaign efficiency is the concern. Meta spend kept rising while revenue softened, so blended ROAS eased to ~1.06× (Aug 1–25) from July's 1.3×. Spend is running above July's level for a lower return. That declining efficiency is exactly what the creative refresh needs to reverse. (Final 6 days of Meta spend pending a connector fix.)

Full-month trend — May → August

MonthRevenueOrdersAOVNewSessionsPower %Meta spendROAS
May€2,15527€79.812471454%€1,0632.03×
June€1,85225€74.091871760%€1,0791.72×
July€2,01224€83.821265968%€1,5671.28×
August€1,71721€81.781647994%€1,408¹1.06×¹

¹ August Meta spend (€1,408) and ROAS (1.06×) cover 1–25 Aug only — the final 6 days weren't retrievable at build (both Meta connectors down). ROAS is on the matching 1–25 window (Shopware ÷ Meta). All other August figures are the full month. ROAS = Shopware revenue ÷ Meta spend.

€2,155 €1,616 €1,077 €539 €0 2,155 May 1,852 June 2,012 July 1,717 Aug

Monthly revenue: €2,155 → €1,852 → €2,012 → €1,717 (May→Aug). August is the softest of the four, dragged by a weak second half.

24 18 12 6 0 24 May 18 Jun 12 Jul 16 Aug

New customers: 24 → 18 → 12 → 16 (May→Aug). August is the first monthly increase since May — the acquisition work is showing through, even as revenue dipped.

August — weekly spotlight

The four weeks of August, week by week. (▲▼ = vs the previous week.)

WeekSessionsOrdersRevenueNewPower uPower €
Aug 4–101096€56256€562
Aug 11–17118▲+8%6▲+0%€590▲+5%4▼-20%6€546
Aug 18–24111▼-6%5▼-17%€344▼-42%5▲+25%5€343
Aug 25–31 letzte Woche85▼-23%4▼-20%€222▼-35%2▼-60%3€156

August opened strong (€562, €590) then faded (€344, €222); the last week was the quietest of the month at 4 orders. Sessions eased in step (85 last week vs 109 in week 1). On small weekly volumes the swings are large, but the second-half fade is the clear pattern to watch into September.

Insights — what the numbers are telling us

Recommendations

// SOURCES · SALES: Shopware 6 Admin API (menfit.com), full month to 31 Aug · TRAFFIC: GA4 property 518453521, to 31 Aug · META: act_257999488596895 "Libido steigern" — to 25 Aug only (¹ final 6 days pending, connectors down) · GOOGLE ADS: GA4 attribution 0 conv / €0; spend pending
// WINDOWS · Month-on-month = August vs July (full months) · Last week = Aug 25–31 vs Aug 18–24 · Trend = full months May–Aug · Weekly spotlight = the four weeks of August · Apr–Jun sales validated vs known figures
// Generated 2026-08-19 · Propaganda Solutions · updates auto-deploy to menfit.mx2.ai