April → June · 4 channels: Shopware · GA4 · Meta Ads · Google Ads · MENFIT Power campaign
Quarter at a glance — Apr–Jun total
Revenue (Shopware)
€5,340
68 orders · Apr–Jun
Avg order value
€78.53
across the quarter
New customers
57
monthly-new, summed
Ad spend
€2,405
Meta €2,405
Blended ROAS
2.22×
revenue ÷ ad spend (Meta only)
MENFIT Power share
57%
€3,052 of revenue
How to read this. Sales = Shopware (source of truth). ROAS is blended (revenue ÷ ad spend, incl. organic) because Meta tracks purchases only intermittently (3 in May, 0 in Apr & Jun) — no reliable platform ROAS. GA4 sees roughly half of real revenue. Google Ads is being connected (below).
Google Ads — connection pending. Paid-search pulls are queued: the Google Ads API hit its hourly quota during this build and the connection needs the 10-digit MenFit customer ID confirmed. The dashboard is wired for it — spend, clicks, conversions and blended ROAS will fold in across all months as soon as it connects (no rebuild needed on your side).
Month-by-month — every channel, with change vs prior month
Metric
April
May
June
Revenue
€1,333
€2,155▲+62%
€1,852▼-14%
Orders
16
27▲+69%
25▼-7%
AOV
€83.30
€79.81▼-4%
€74.09▼-7%
New customers
15
24▲+60%
18▼-25%
GA4 sessions
293
714▲+144%
717▲+0%
Meta spend
€264
€1,063▲+303%
€1,079▲+1%
Meta CTR
0.8%
3.1%▲+301%
5.0%▲+61%
Meta CPC
€1.23
€0.62▼-50%
€0.31▼-49%
Google Ads spend
—
—
—
Blended ROAS
5.05×
2.03×▼-60%
1.72×▼-15%
MENFIT Power units
9
18▲+100%
18▲+0%
MENFIT Power €
€788
€1,160▲+47%
€1,104▼-5%
Green = up vs prior month, red = down (CPC flips — cheaper is better). Small figure under each value is the month-over-month change.
The quarter story
April ran on almost no spend (€264). Ads scaled ~4× into May (revenue peaked €2,155), then June held spend but revenue fell to €1,852.
Blended ROAS fell every month as spend scaled: 5.0× (Apr, mostly organic) → 2.0× (May) → 1.7× (June). Diminishing returns.
GA4 sessions/month — paid traffic scaled hard from April.
MENFIT Power is ~57% of revenue all quarter — the core product, but its unit growth stalled May→June.
Connecting now — API quota cooldown + customer ID. Folds into every table + ROAS once live.
June spotlight — the clean ad-uplift experiment
June is the sharpest read: the campaign delivered nothing in Week 1 (organic baseline), then switched on in W2.
Week
Spend
Impr.
Link clk
CTR
CPC
Sessions
Orders
Revenue
Power u
Power €
W1Jun 01–07no ads
—
0
0
—
—
17
3
€171
3
€166
W2Jun 08–14
€369start
26,782start
1,268start
5.50%start
€0.25start
231▲+1259%
5▲+67%
€366▲+114%
5▲+67%
€322▲+93%
W3Jun 15–21
€317▼-14%
19,443▼-27%
870▼-31%
4.90%▼-11%
€0.33▲+33%
229▼-1%
11▲+120%
€725▲+98%
4▼-20%
€230▼-28%
W4Jun 22–28
€302▼-5%
17,295▼-11%
808▼-7%
4.79%▼-2%
€0.36▲+9%
206▼-10%
5▼-55%
€268▼-63%
1▼-75%
€64▼-72%
W5Jun 29–302-day
€85▼-72%
5,688▼-67%
179▼-78%
3.43%▼-28%
€0.43▲+19%
34▼-83%
1▼-80%
€322▲+20%
5▲+400%
€322▲+400%
Small figures = change vs previous week. W5 is a 2-day partial week (its drops are expected).
Sessions jumped from 17 (W1, no ads) to ~222/wk once ads ran — +1206%.
// BASELINE (W1, no ads) → AD WEEKS (W2–W4 avg)
Sessions
17 → 222
+1206%
Orders/wk
3 → 7.0
+133%
Revenue/wk
€171 → €453
+164%
Power units/wk
3 → 3.3
+11%
Ads drove a step-change in traffic & total demand — but Power-specific units barely moved. The campaign pulls visitors who buy across the range.
Impressions
69,208
ad views
Link clicks
3,125
paid clicks
Add to cart
143
Meta-tracked
Initiate checkout
32
big drop from ATC
Orders (Shopware)
25
incl. organic + returning
Sharp cart → checkout drop is the clearest leak (Meta-tracked events undercount; orders are Shopware actuals).
Within June, CTR slid 5.5%→3.4% while CPC rose €0.25→€0.43 — creative fatigue on one ad set.
Insights
Scaling worked — then plateaued. Apr→May spend ~4× lifted revenue +62% (€1,333→€2,155). But May→June held spend and revenue fell 14% — the channel hit diminishing returns.
Blended ROAS erodes as you spend more: 5.0× → 2.0× → 1.7×. The cheap early wins are gone; efficiency now needs work, not just budget.
Ads are a traffic engine, not a Power engine. June's clean test: sessions +1206% and revenue +164% vs the no-ad baseline, but Power units flat. Demand spreads across the catalogue.
MENFIT Power is the franchise: ~57% of revenue every month (€3,052 in Q2).
Measurement is the weak link. Meta tracked 3 purchases all quarter; GA4 ~half of real revenue; Google Ads not yet wired in. Decisions are running on partial signal.
Recommendations
Fix Meta purchase tracking first. Intermittent purchase events mean the algorithm can't optimise for buyers and ROAS is unmeasurable. Highest-leverage fix before any budget change.
Refresh creative. The June fatigue curve (CTR −38%, CPC +74%) says the single ad set is worn — 3–4 new hooks, test a Power-specific angle.
Don't scale on flat efficiency. June proved more budget ≠ more revenue at current ROAS. Fix tracking + creative, then scale on real numbers.
Plug the checkout leak. Big add-to-cart → checkout drop; audit shipping, payment options, mobile checkout.
Finish the data picture. Connect Google Ads + unify Meta/GA/Google/Shopware in one place (see MX² integration, in progress) so ROAS is one trustworthy number, not four partial ones.
// SOURCES · SALES: Shopware 6 Admin API (menfit.com), gross amountTotal · TRAFFIC: GA4 property 518453521 (Europe/Berlin) ·
META: act_257999488596895 "Libido steigern" · GOOGLE ADS: pending connection
// CAVEATS · ROAS blended (rev ÷ spend), Meta purchase tracking intermittent · GA4 ≈ 50% of Shopware revenue ·
new customers summed per-month (cross-month repeats possible) · June weekly = 7-day buckets from Jun 1, W5 = 2-day partial · monthly Meta = account-level
// Generated 2026-07-01 · Propaganda Solutions · updates auto-deploy to menfit.mx2.ai